Dirty Distribution Tactics and How Hotels are Fighting Back
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Conventionally, GOPPAR was a measure for the hotel business, but as the number of distribution platforms has exploded, customer acquisition costs are ramping up, and creeping into net operating income numbers.
What is more, with practices like onward distribution, covert bidding on branded keywords and defensive pricing by OTAs and wholesalers, independent hotels and small to mid-sized chains, in particular, are under the cosh. Taking a strategic approach to distribution by reclaiming control of pricing and inventory, and investing in technology, is vital if you’re going to win in today’s ultra-competitive marketplace.
Find out how to do this in EyeforTravel’s newly published whitepaper “Dirty distribution tactics and how Hotels are Fighting Back”.
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By reading this exclusive whitepaper you’ll explore:
- 7 strategic tips for getting intermediary relationships on track
- How Google Hotel Paid Ads (HPA) is making independent hotels more visible
- How to manage the give-take relationship with Google
- Why PPC may be dead and where hotels are redirecting marketing dollars
- Which technologies to invest in, and which to kick into the long grass
- Amazon: is it a threat or prime opportunity?
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You’ll get exclusive insights from leading hotel brands, including:
Take control of your inventory by completing the form on the right and downloading your whitepaper today >>
- “Google is probably by far the only making one strides to make the independent hotel bedroom relevant” Gopakumar Menon, VP – Distribution & Revenue Management, Highgate Hotels
- “Google is a different beast. It sits all along the user journey with incredible power” Rene Frey, CEO, Rough Guides
- “What we have seen in the last year is that there are more and more distribution channels popping up… in the past year, we have seen our competitive scores falling” Maite Aguilar, VP of Distribution, NH Hotels
- “Google have erected the largest toll booth on distribution that the travel industry will ever see” Bobby Healy, Chief Executive Officer, CarTrawler
Access the white paper now by completing the form on the right >>
I hope you enjoy the whitepaper!