Looking to the year ahead, how does your commercial strategy and priorities list match up to those of your competitors? Are you investing in the right technologies? And are you aware of the key trends most likely to impact your sales? Find out in our 2018 survey results…
We asked 2,000+ travel executives (of which about 50% were C-Level) about the challenges and successes they’ve experienced this year and the opportunities they expect to see in 2019.
Access the survey results now. Fill in your details to the right >>>
Key take-aways from the survey include:
said customer acquisition was their top priority – you should be
focusing your efforts on getting more customers through the door
said the cost of acquisition was the main factor hindering them from
getting their product in front of customers; can you develop more
budget-friendly marketing campaigns?
69% suggested that technological innovation would be the distinguisher between travel winners and losers of the future.
Don’t delay – check out the survey results now >>>
By reading our survey results you’ll find out more about:
Innovations likely to keep brands ahead of the crowd: Compare your business plan with your competitors and make the right provisions for the coming year
Which marketing strategies hold the best return on investment and identify factors hindering customer acquisition.
AI, Blockchain, Voice enabled assistants... find out which technologies you need to be investing in now – and in the future – and which departments have the most to gain
Get the complete picture – download the survey now >>>
Some of the key findings from the survey revealed:
Penetrating new markets was cited as the biggest external challenge by 40% of respondents, meaning expansion is a key objective across the industry;
Blockchain and Cryptocurrencies
were seen as only likely to impact the industry in over five years,
meaning those investing in these technologies are ahead of the crowd;
Booking.comandExpedia were cited as the most innovative company in the industry: will the hotels and airlines ever catch up?
Complete the form on the right-hand side to download the infographic >>>
I hope you enjoy this content and if you have any feedback I’d be keen to hear from you.
State of the Industry Survey Report
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